Immerse Yourself in Festivity at the Strand Arcade This Christmas

This article has been produced in partnership with Vicinity Centres and Strand Arcade.

Christmas lovers, rejoice! This season, the Strand Arcade—Sydney’s only Victorian shopping arcade preserved in its original grandeur—invites you to indulge in a truly magical experience this year.

Situated in the heart of Sydney CBD’s bustling shopping precinct, Strand Arcade has long been a browser’s paradise with a treasure trove of one-of-a-kind finds. Serving as a spot where shoppers can seek refuge from busy city streets and find hidden delights and specialist wares from some of Australia’s most sought-after designers and artisan makers. 

This festive season, we’re blending the history and old-world charm of this iconic building with the enchantment of Christmas shopping by making The Strand Arcade our go-to destination for all things merry and bright.

Here’s why a trip to the beloved Strand Arcade this Christmas is a day to remember.

A trip to the Strand Arcade elevates a shopping experience from ordinary to an immersive sensory journey, taken to all new heights when the picture-perfect building and storefronts are transformed into a Christmas wonderland. 

Picture twinkling fairy lights wrapped around ornate balconies, while elegant, holiday decor suspends from the ceiling, filling the halls with sparkle. Seasonal scents from Gewurzhaus and Hunter Candles fill the air, while Christmas carols play, creating a multi-sensory celebration.

The decorations are always stylish and fashion-forward (matching the world-renowned boutiques and luxury stores that call the Strand Arcade home) while still honouring the treasured history of the building.

Home to iconic Australian brands including Acler, Aje, Bassike and Viktoria & Woods, renowned jewellers Sarah & Sebastian, Dinosaur Designs, and homewares havens Maison Balzac and Le Creuset the Strand Arcade is the ideal place to find a gift for everyone on your list.

Search for one-of-a-kind gifts as you meander through the stores of the curated and hand-selected Australian and international brands that call the Strand Arcade home. 

Beauty enthusiasts can indulge in the carefully crafted products at Aesop, or discover a new signature scent at Santa Maria Novella, a brand that can trace its roots back to the Florence of 1221.

For the homebody, Hunter Candles creates clean, considered, and unapologetically cool scents to suit every style, while also offering a selection of seasonal scents (think soaked berry, smoked cherry, cinnamon, and pine) to get you into the yuletide mood. For a touch of holiday magic, Bespoke Letterpress offers stunning stationery, perfect wrapping, and gold foil cards that capture the spirit of the season.

A visit to the Strand Arcade is more than a shopping trip—it’s a chance to pause, indulge, and truly enjoy the season. Stroll through the centre, treating yourself to culinary delights along the way.

Refuel with a coffee from Gumption—one of the best roasts in town—before perusing the chocolate-packed shelves of Haigh’s Chocolates where Christmas treats abound. 

And with party season in full swing, a trip to The Strand Arcade is the perfect opportunity to browse the range of top designers and pick up a festive outfit (or two) to get you through all the festive celebrations. 

Sparkling décor, seasonal sweets, and a stress-free gift selection? This is Christmas shopping at its finest.

Enjoy the luxury of stress-free shopping this season with everything you need under one enchanting roof at the Strand Arcade.